'Film Industry assessment learner response'

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More specific details from the CSP.

1) 2/3—Regulated by the BBFC (British Board of Film Classification)

2) 4/6: Director power of Gurinder Chadha and linking to success of Bend It Like Beckham

Premieres: London, Luton, and Asbury Park, New Jersey (attended by Bruce Springsteen).

3) 6/9: Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office.

 New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.


Question 2:

Premieres: London, Luton and Asbury Park, New Jersey (attended by Bruce Springsteen).

Premieres and director/star interviews generate media coverage from newspapers, magazines, and online publications that generate interest and awareness of the film’s release.

Question 3:

● Blinded By The Light cost $15m to make – money raised between Bend It Films (huge success with Bend It Like Beckham), Levantine Films (huge success with Hidden Figures) and Ingenious Media investment company.

● Blinded By The Light generated great excitement at the Sundance Film Festival which resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film.

● Blinded By The Light then received a huge, global marketing campaign to try and turn the film into the next Bend It Like Beckham global hit. This could easily have cost more than the $15m production budget.

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