Y12 exam - Media Paper 2: Learner response

Media Paper 2: Learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 

Great analysis, although a bit more on ideology would have been good.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. Firstly, focus on the unseen question (Q1) and identify two points that you could have written in your answer.
• the grey skies are portentous, signifying a feeling of impending doom
• an ideological reading might suggest that capitalism is a corrupt system which only benefits the
few.

3) Look at the indicative content for Q1 again and make a note of any theories or examples of media terminology you could have used in your answer.
"the positioning of character" and mode of address can be interpreted as" signifiers of race and
gender"

4) Now focus on the TV 25-marker. Use the mark scheme to note down:

- three general comments on the TV industry and cultural/economic contexts
the significance of economic factors, including commercial and not-for-profit public
funding, to media industries and their products
• Increasingly global nature of media companies has enabled access to a range of
international media products, suggesting a move away from the national and local.
Shift to self-scheduling – enabled by technology and cultural changes – away from
industry-controlled viewing.

- three points for Capital
• Fremantle (international production and distribution company), Pivot TV (US) and BBC
Worldwide all in deals to distribute the series globally.
• Kudos, the independent producer of the series, specialises in TV series which can be sold
or remade for the US market, making it typical of contemporary media institutions which
operate globally rather than nationally – suggesting the shifting contexts a PSB now
operates in.
• One of the key selling points of the series is its representation of cultural (and social,
political) contexts.

- three points for Deutschland 83
• The focus on young, visually appealing male and female leads to market the programme
suggest that cultural contexts haven’t shifted greatly, pleasures of consumption haven’t
changed.
• Exploitation of social media indicates changes in how TV is consumed (which can be linked
to cultural and economic contexts); part of the SundanceTV marketing strategy was the use
of historical sliders, live tweeting of the programme by the actress who played the lead
character, playlists of 1980s music linked to Spotify and through Twitter account.
• The use of the spy and romance genre, structured around cliff-hangers and twists is an
enduring appeal of TV series, seemingly resistant to cultural and economic context.

5) Finally, identify three things you need to revise for Media Paper 2 before your next assessment or mock exam. 
Ideology
Economic aspect
More on capital

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