Music Video introduction blog task

 This week's work requires Media Factsheet #69: Music Video. You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions:


1) What is the purpose of a music video?
The main purpose is to promote the artist and the product (song)

2) How has the digital age changed the production and distribution of music videos?

New technologies have made music videos more accessible to audiences eg: individuals can upload or download these through many platforms such as YouTube using multiple devices.

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media. This was created to help in promoting artists.

4) What are the key conventions of a music video?

Story line, lip-syncing, artist/band themselves

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

Narrative helps tell a story which can link to the lyrics of the song,

7) Why do audiences enjoy intertextual references in media products?

It helps them to understand references and make connections, offering them a wider insight.

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
  • Conventions (movement/narrative/artist)
  • Intertextuality
  • Representation
  • Audience“Old Town Road” by Lil Nas X — targets a young audience through its playful genre.
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
The video used multiple different types of shots/angles. For example, there is a close-up shot on the artist which makes him appear as powerful and superior


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