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Postmodernism in music video:

  Media Magazine Theory Drop - Postmodernism 1) How does the article define postmodernism on the first page of the article? Postmodernism is a cultural movement that questions traditional beliefs and ideas. It often experiments with form and style, breaking the usual rules and challenging established conventions of the medium it uses 2) What did media theorist and semiotician Roland Barthes suggest in his essay ' The Death of the Author '? Barthes believed that after a work is created, the author's interpretation is no more important than anyone else's. He argued that the meaning of a text should be shaped by the audience, not controlled by the creator. 3) What is metatextuality?   Metatextuality is when a media text is self-aware and draws attention to the fact that it is a constructed work. It often breaks the illusion of reality by referencing its own creation, format, or storytelling techniques. 4) What is the repeated phrase in the cartoon on postmodernism on pag...
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Music Video: The Specials - Ghost Town CSP

  Music Video: The Specials - Ghost Town CSP Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? It combines elements of cinematic soundtracks and the British music hall tradition, which work together to create a powerful sense of tension in the song. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone music developed as a blend of the Mod and Punk subcultures, taking influences from both and merging them to form a new style 3 ) What social contexts are discussed regarding the UK in 1981? In 1981, the UK was deep in recession, with high unemployment and urban riots breaking out in cities like London, Birmingham, Leeds, and Liverpool. These protests reflected the frustration of young people from disadvantaged communities. 4) Cultural crit...
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Music Video: Postcolonial theory

  Postcolonial theory: blog tasks Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  Cowboys, prints, rhinestones 2) How did the Yeehaw agenda come about?  (2018) Bri Malandro who created an instagram account ‘@theyeehawagenda’ posted about black cowboy aesthetics in pop culture . 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  That is because media represents mainly on white cowboys, despite the existence of  25% of black cowboys. 4) How has the black cowboy aesthetic been reflected by the fashion industry? outfits such as cowboy hats and other stereotypical cowboy outfits that are seen in western media. 5) Read the section on Lil Nas X and Old Town Road. What does it suggest about race and the country music community? Many people were raging aft...
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Lil Nas X - Old Town Road: Blog tasks

  Background and cultural contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? If Old Town Road should be classified as country music. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? He is a 20-year-old rapper from Atlanta, whose given name is Montero Hill, though he has been using the stage name “Lil Nas X” for several years. In keeping with many emerging artists, he joined SoundCloud, and in December of last year, he released a song titled “Old Town Road.” 3) What is the Yeehaw agenda? The Yeehaw Agenda is a trend that celebrates Black and LGBTQ+ people in cowboy and Western styles, like music, fashion, and pop culture. It became popular with songs like Old Town Road and aims to show that Western culture isn’t j...
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Music Video introduction blog task

  This week's work requires  Media  Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this.  Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? The main purpose is to promote the artist and the product (song) 2) How has the digital age changed the production and distribution of music videos? New technologies have made music videos more accessible to audiences eg: individuals can upload or download these through many platforms such as YouTube using multiple devices. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media. This was created to help in promoting artists. 4) What are the key conventions of a music video? Story line, lip-syncing, artist/band themselves 5) How can narrative be used in music video? Give an example of a music video that uses a narrative. N...
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final index

  1)  Introduction to TV Drama 2)  Capital: CSP case study and analysis 3)  Capital: Marxism and Hegemony 4)  Film industry assessment LR 5)  Deutschland 83: CSP case study and analysis 6)  Postmodernism and Deutschland 83 7)  TV: Industry contexts
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Television industry contexts

  Independent: British viewers can't get enough of foreign-language dramas Read this  Independent feature on foreign-language dramas . If the website is blocked or forcing you to register  you can access the text of the article here . It features an in-depth interview with Walter Iuzzolino who curates Channel 4's Walter Presents programming. Answer the questions below: 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? The article suggest that in the past, not many people in the UK watched foreign-language shows with subtitles. But now, more and more people are enjoying them—especially since shows like Walter Presents made them easier to find and more popular. 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? Walter Iuzzolino suggests that the shows selected for 'Walter Presents' are already critical and commercial successes in their countries of origin. He focuses on h...
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